'Lucky' Mag Hosts Fashion Bloggers' Meet
Can a magazine embrace the world that threatens to make it extinct? Arguably, that's the tack print pubs have been taking in moving toward digital technology -- and certainly part of the reason why Lucky magazine hosted FABB, the Fashion and Beauty Blogger conference, "a meeting of old and new media" held most recently in Los Angeles, writes Booth Moore.
The conference was spearheaded by the pub's editor, Brandon Holley, who took over in the fall of 2010 "with a vow to transform Lucky into a 'social shopping experience' by bringing bloggers into the fold," according to Moore.
"In the magazine, we don't do head-to-toe looks. We are inspired by you," Holley said at the conference, "explaining that it is precisely because so many magazines are still stuck in the old mindset of expensive, head-to-toe designer dressing that more and more women are seeking out fashion advice from blogs."
Recent Around the Net In Media Articles
-
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ... -
The Atlantic Defends Its Turf, Launches Defense One May 15, 10:27 a.m.
The 156-year-old magazine publishing company best known for award-winning literary and cultural journalism, continues to diversify ... -
Generational Shift In Hispanic Response To Ads May 15, 10:07 a.m.
Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanced than it used to ... -
Networks Continue To Watch Ad Dollars And Ratings Decline May 14, 2:02 p.m.
How important are this week’s upfronts to the Big 4 networks? Very. Ad dollars are shifting ...
Be the first to comment on "'Lucky' Mag Hosts Fashion Bloggers' Meet"
Leave a Comment