Lego Joins CIMM
Lego Systems becomes a newest member of The Coalition for Innovative Media Measurement – the industry-wide audience measurement group of TV networks, media agencies and marketers.
One of the group’s main focuses has been on cross-platform video measurement – somewhat of the holy grail for marketers and TV networks currently. The group participated in the “Cross-Platform Video Measurement Summit” earlier this year.
CIMM now has 23 members, which also include A&E Networks, Belo Corp., CBS Corp. Carat USA, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBCUniversal, News Corp, Omnicom Media Group, Procter & Gamble, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Univision Communications, Viacom, and The Walt Disney Company.
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
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