Brits Use Social To Research Beauty Products Pre-Purchase
Consumer group Mintel finds that four in 10 Britons have interacted with beauty and personal care brands online. Thirty-four percent go to Facebook and Twitter to get information on beauty products. Just over 67% who engage with beauty brands have visited the website of a beauty or personal care product. Facebook is the preferred vehicle to express thoughts or opinions on beauty brands when online. Almost three quarters (74%) of people who have used the internet to contact a brand or discuss one have used Facebook to do so.