Walmart's 'Get On The Shelf' Taps Three Inventors
After sifting through entries from more than 4,000 inventors, entrepreneurs and small businesses, Walmart says it has chosen three winners in its “Get on the Shelf” contest. More than 1 million people voted on the finalists, handing the grand prize to HumanKind Water, which gives 100% of net profits to clean water initiatives worldwide.
PlateTopper, a kitchen product that transforms dinner plates into airtight food storage containers, came in second. And third place went to SnapIt Eyeglass Repair Kit, a screw kit to fix glasses in 30 seconds. Plans call for all three to be sold on walmart.com, with HumanKind Water on shelves in select Walmarts.
Recent Marketing Daily Articles
-
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ... -
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ...


Be the first to comment on "Walmart's 'Get On The Shelf' Taps Three Inventors"
Leave a Comment