Budweiser Pairs With Zeebox In Football Partnership
PaidContent.org , Monday, May 7, 2012 9:40 AM
While the game is transmitted on ITV 1 and ESPN, the BSkyB-backed iPad and iPhone app will include: Voting for Budweiser Man Of The Match via Facebook; tweeting using hashtags to win the match ball; a “Be The Ref” in-app social game; live match stats and commentary from Opta; instant polling of users, and live links to videos. By this marketing partnership with the second-screen social guide app, InBev is extending its football tournament sponsorship.
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