Charities Look To Social Media Innovation
Givey, launched almost a year ago alongside the Government's Giving White Paper, allows people to give to charities using SMS and Twitter. Hundreds of charities have signed up to the scheme which provides them with a ‘Givey Tag’ that doubles up as a Twitter and SMS hashtag. Other charities significantly older than Givey are also using social media to appeal to their audience and new donors. Animal welfare charity the RSPCA was formed in 1824 and is funded entirely by donations.