'America's-Got-Stern' Protests Benefit NBC's Marketing
The show isn’t on the air yet. Yet there are protests in anticipation of Howard Stern’s stint as a judge on NBC’s top-rated summer show, “America’s Got Talent.”
If you are an NBC executive, you might say privately, “Thank you!” Marketing-wise, this is a plus for NBC, which has already been touting the show.
One print ad shows other judges Sharon Osbourne and Howie Mandel covering Stern’s mouth. A TV promo shows the judges driving around with prospective talent being sucked onto the car like a magnet as it’s being driven.
One group says Stern is associated with a "decades-long penchant for profanity." Mind you, did Stern offer profanity on other TV appearances he has made -- like on late-night shows and on PBS? Yes, he’s regularly on CBS’ “Late Show with David Letterman,” NBC’s “The Tonight Show with Jay Leno” and even PBS’ “Charlie Rose.”
Did you hear him speak profanely then? Hmm… I’m sure we would have heard about it. Big time. Stern is a smart guy and, more importantly, knows what his TV persona is.
Stern will be tough and direct. But we have seen other judges do the exact same thing, like perhaps one Simon Cowell. It was Cowell who hired Stern to be a judge on “America’s Got Talent,” which he produces.
NBC expects many more viewers due to Stern -- but perhaps not those you mighr expect. NBC says research has shown the show could grow its young women viewers.
One pressure group, the one that would tell you some parents in the U.S. are on their side, is sending warnings that this “family” show – “America’s Got Talent” -- could take a turn for the worse. It warned some 91 companies who have advertised on the show in the past that they’ll be wasting their media dollars.
Protest and boycotting before anything happens? If we could pre-arrest all possible criminals, many people would be happy. The movie “Minority Report” worked for some.