Around the Net
Microsoft Calls Windows Phone Ad Campaign At Hit
- VentureBeat, Wednesday, May 9, 2012 11:58 AM
Microsoft is boasting that its Smoked by Windows Phone ad campaign has been a big success, generating over 100 million consumer impressions across a variety of media. For the campaign, consumers were encouraged to test their smartphones against Windows Phones in various speed contests. “It’s a good sign for Microsoft, which received a lot of flack for a recent incident in which one Android user was reportedly cheated out of the contest by MS store employees,” writes VentureBeat.
Microsoft evangelist Ben Rudolph, also known as Ben the PC Guy, has since apologized to that user, and offered up a free laptop and Windows Phone. Along with the media impressions, over 50,000 smartphone owners tried to take on Windows Phones, according to the software giant, while its mobile platform apparently won over 98% of the challenges. Meanwhile, the campaign’s YouTube videos have so far generated over 8 million views on the video hub, and they also appear in two of YouTube’s Top 5 lists. Notes VentureBeat, Microsoft launched the contest at the Consumer Electronics Show in January, in an effort to show how much faster Windows Phone can perform certain tasks.
