On Tuesday, All Things Digital reported that Google was looking to make an investment in the popular video game content creator Machinima.com, which receives most of its revenue from its channel on Google’s video-sharing site, YouTube. The funding round was reported to be in the neighborhood of $30 million, which would value the company at $190 million.
Since the news broke, most critics have said the move makes sense -- especially following Google’s acquisition of Next New Networks in 2011.
Sources tell Tubefilter that Machinima turned down a number of acquisition offers to get to this point -- including one from Yahoo, which was in “the several hundred million dollar range.” Interestingly, such a deal would have given Yahoo an entry by way of proxy into YouTube, and would have opened Machinima’s audience up to Yahoo’s much bigger audience, the report says. Representatives from all three companies declined to comment.