What Search Marketers May Not Have Considered
Should a company outsource SEO services or bring them in-house? Andre Alpar tells us why companies might want to consider a combination of both. He argues for both options, and provides hints on how to find the right mix. In the list of reasons for bringing the strategy in-house, marketers may find speed, cost and integration of media within the company. Alpar also touches on how the particular points might play out.