What Search Marketers May Not Have Considered
Search Engine Watch, Thursday, May 10, 2012 2:07 PM
Should a company outsource SEO services or bring them in-house? Andre Alpar tells us why companies might want to consider a combination of both. He argues for both options, and provides hints on how to find the right mix. In the list of reasons for bringing the strategy in-house, marketers may find speed, cost and integration of media within the company. Alpar also touches on how the particular points might play out.
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