airlines

Virgin Airlines Team For Campaign

Virgin-Skies-B

Virgin America, Virgin Atlantic and Virgin Australia  are teaming up for the first time to debut a joint campaign.

The entertainment, digital and out-of-home advertising aims to convey the unique Virgin in-flight experience in the Los Angeles market and mark the airlines' global frequent flyer partnership. The campaign creative was developed by San Francisco-based agency Eleven and Virgin Produced (the entertainment arm of the Virgin Group.)

The centerpiece is a short film, which was shot in 20 hours, across three continents and on three commercial flights while at 35,000 feet. “Departure Date” was written and directed by writer and director Kat Coiro and stars Ben Feldman (“Mad Men”), Nicky Whelan (“Hall Pass”), Philip Baker Hall, Luis Guzman, Janeane Garofalo and Max Brown.

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The scenes were shot in both Virgin America's first-class and main cabin, Virgin Atlantic's upper class cabin, economy cabin and onboard bar and Virgin Australia's international business cabin, which featured the sit-down bar, ladies-only bathroom and exclusive row five. 

An exclusive screening of the film will take place at Regal Cinemas at L.A. LIVE in June as part of the official kickoff for Film Independent's 2012 Los Angeles Film Festival -- hosted by the three Virgin airlines, Virgin Produced, LA Film Fest, and AEG. 

The multimedia "Virgin Skies" campaign includes digital media executions as well as out-of-home advertising in the Los Angeles market. The Los Angeles media campaign includes digital billboards across the LA area, including a video billboard on Sunset Boulevard. The campaign banners and film snippets will appear on Web sites including: latimes.com, laist.com, nytimes.com, guardiannews.com, yelp.com, youtube.com, blip.tv and hulu.com.

Visitors to the larger campaign's experiential Web site www.flyvirgin.com, can learn more about the independent film, as well as have the opportunity to win weekly giveaways.

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