Social Games Waning Among Women

Marketing Pilgrim, Friday, May 11, 2012 2:15 PM
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Apparently, males and females ages 45 to 64 have found their way to social gaming. A new study by Frank N. Magid Associates shows that while older adults have shown interest, the traditional audience -- women -- continues to lose theirs when it comes to games on social sites. In general, the report also shows 34% of gamers will spend less this year on social games, with the average per person dropping from $78 to $51.

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