"Fashion Star" To Return -- And Its Retail Partners
NBC is bringing back its retailer-centric, designer competition reality show, “Fashion Star” for ten episodes next season.
The network is committed to give the show a second season of 10 one-hour episodes where winning fashions can be bought by consumers the next day after results are revealed on a particular episode. Three of its big retailers, Macy’s, Saks and H&M, who have gotten big branded entertainment exposure in the show in the first season, are expected to return.
This season “Fashion Star” has averaged a Nielsen live plus same day 1.6 rating among 18-49 viewers, some 2.018 million overall viewers.
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
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