'Economist' Unveils Audio App
minonline, Monday, May 14, 2012 3:23 PM
The Economist is launching Economist Radio -- a read-aloud app that can switch between audio and text modes -- to its Facebook, Gooble Chrome and online editions. This is an extension of a feature that's already proven "surprisingly popular," writes Steve Smith.
Paul Rossi, the mag's managing director/executive vp, Americas, notes other ways that The Economist is benefiting from its digital editions -- from building a market for back issues to attracting new subscribers to increasing readers' average time perusing the pub.
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