Specialty store Opening Ceremony will publish 30,000 copies of a collectible annual fashion and culture magazine beginning with an issue themed around sports and the London Olympics, set to publish in August. "We want to make a magazine that will appeal to kids in Nebraska as much as industry people,” is the quote from the store's co-founder Carol Lim.
Opening Ceremony, which has locations in New York, Tokyo and Los Angeles will also publish a book commemorating its 10th anniversary, with commentary by such notables as actress Chloë Sevigny and designer Alexander Wang.