Turbo Tax to Use DoubleClick's SiteAdvance

  • November 12, 2003
DoubleClick announced that Intuit has adopted its SiteAdvance analytics product for www.turbotax.com. SiteAdvance, a web site measurement and analysis tool designed to help online marketers understand the interaction between marketing programs, site traffic and online transactions, is also used by Buy.com, Crate and Barrel and Dixon's.

In a press release, vice president of product management for Turbo Tax Rick Jensen touted SiteAdvance's range of features. "Because we have a clearer idea of how customers navigate the site, we're better positioned to provide the world-class, online experience TurboTax customers have come to expect," he said.

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