Fiat's ad for Argentina involves a woman telling her husband that since the women on TV have big boobs, she's decided to get a boob job. The man begins a fantasy in which a diminutive version of himself does a swan dive into his wife's cleavage. The car tie-in: They are sitting in a Fiat when they have the conversation. And the tag line reads, "The car for the best time of your life." Leo Burnett, Argentina created it.