Twitter Partners With ESPN To Promote Sport-themed Tweets
To take advantage of the trend for sports fans to tweet during the regular season and playoffs, Twitter partnered with ESPN to create campaigns for brands during high-traffic games, like the Super Bowl and World Series.
The first partnership, dubbed GameFace, promotes the NBA Finals. The initiative will be promoted via TV and social media. Fans are encouraged to tweet their best game face using the hashtag #GameFace for a chance to have their picture shown after each game.