How Insights Troubleshoot Paid Search
Jeff Allen serves up three ways that marketers can use Google Insights to increase the efficiency of PPC accounts. The tips guide us through budget allocation forecasts, and solving keyword identification issues. One example looks at grocery coupons, where a decline in click volume occurs. Allen provides tips on how to tell if it is an industry or keyword-specific trend, and the steps needed to alleviate the rising costs per click.