Is Social About Content or Context?

by , May 15, 2012, 2:52 PM
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Jordan Bitterman, SVP of Social Marketing Practice Director at Digitas, just opened his afternoon panel with a theory: To be a great social brand means being a great producer of content. He welcomed anyone at OMMA Social to debunk said theory.

Taking the bait, Jack Mason, Strategic Programs & Social Business, IBM Global Business Services, challenged: “I am not sure it is about content … I am going to say it is about context … and the context is about people interacting with each other.”

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