Around the Net

In Brazil, Web Ads Boom

  • Reuters, Wednesday, May 16, 2012 7:22 AM

ComScore Ad Metrix says online ad sales are booming in Brazil, with 190.5 billion display ads delivered to during the first quarter. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March, with each delivering upwards of 2 billion impressions. Said Alex Banks, comScore managing director for the company's Brazil operations,  "As the digital ad sector in Brazil grows and becomes more sophisticated, we are seeing an influx of large brand advertisers increasing their marketing allocation to this medium."

advertisement

advertisement

Read the whole story at Reuters »

Next story loading loading..