Maybe RTB Stands For We're Talking Blue?
That’s because the “Premium” publishers panel is working blue, dropping F-bombs, and firing S-rockets left and right.
What’s going on here? Moderator Mike Leo, CEO of Operative, explains that the panelists had a side bet that whoever said the word “Fuck” the most would get a buck from the rest of the panelists. Hmm, a buck for a…?
In any case, it looks like Thomson Reuters’ Vikram Somaya is winning the bet, because he’s dropping the F-word and the S-word more than anyone else.
Quadrant ONE’s Mario Diez appears to be keeping score, because he just let the S-word fly, and said, “That’s one for me.”
At which point moderator Leo qualified, “Shit doesn’t count.”
Honestly, this panel is a good example that shit really does happen.