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Jon Swallen Named Chief Research Officer Of Kantar MI

May 17, 2012, 12:49 PM
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Long-time Madison Avenue media research guru Jon Swallen has been named chief research officer of WPP's Kantar Media Intelligence North America unit. He was previously senior vice president-research.

In his new role, Swallen "will lead initiatives into the development of digital methodologies for ad supported online video, social and mobile advertising, as well as spearhead data integration programs and thought leadership efforts in varied industry vertical markets," according to Kantar's announcement.

2 comments on "Jon Swallen Named Chief Research Officer Of Kantar MI".

  1. David Engel from Mobile+Positive
    commented on: May 17, 2012 at 9:56 a.m.
    Congrats on the new job!
  2. Don Seaman from TVB
    commented on: May 17, 2012 at 10:54 a.m.
    That's the smartest move Kantar has made since, well...hiring Jon in the first place. It's well deserved. A brilliant, classy move taken for a brilliant, classy man.

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