Listen To This Print Ad For 'Great Times'
Adweek, Wednesday, May 16, 2012 2:27 PM
In Brazil, Budweiser and its agency, Agência Africa São Paulo, have placed a magazine ad they claim as a first – the page doubles as a vinyl record playable on any turntable (remember them?).
Adweek’s Tim Nudd, however, notes that such “wishful thinking” banks on people “not actually remembering the ‘70, when playable page-size vinyl was packaged inside music magazines quite often.” The ad and song, “Great Times,” promote Bud’s new partnership with Black Eyed Peas frontman Will.i.am.
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