NATO is coming to the Windy City, and restaurateurs, confectioners and furniture makers are looking to cash in. NATO-related promotions are emerging on digital media. Itasca-based Walter E. Smithe furniture is offering a summit-related rebate to customers through Monday (code word: NATO).
Magnolia Bakery has NATO cupcakes; Epic Burger is offering "99-cent fries for the 99 percent during NATO," Friday through Tuesday. "Whenever anything is in the news, people try to piggyback on it," said Jim Schmidt, creative partner at Downtown Partners, a Chicago advertising agency. "It dovetails with the awareness of their brand."