Greenpeace Ad Banned (In UK)

Marketing Week, Thursday, May 17, 2012 10:18 AM
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The Advertising Standards Authority (ASA) ruled the environmental campaigners must ensure future appeals don’t encourage illegal activity. The ruling came when the ASA got wind of a Greenpeace online banner saying, “redecorate a power station chimney” on greenpeacegiving.org.uk.

The campaign asked supporters to donate money towards painting on power station chimneys to “crank-up political pressure and throw a vital spotlight on one of the greatest threats to our climate.” Greenpeace argued the appeal was “tongue in cheek” and the image showed the activists at Kingsworth power station, who were cleared of any criminal charges.

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