• May 17, 2012

Campbell Soup Company has named Adam Kmiec as director of digital marketing and social media.

Kmiec, 32, will lead Campbell's global digital marketing and social media strategy, spanning both consumer-facing communications and corporate initiatives.

He will report to Andrew Brennan, VP, global strategy, advertising and design, and will be based at Campbell's world headquarters in Camden, N.J. 

Kmiec was most recently director of social media for Walgreens, where his accomplishments included implementing and overseeing social media policies and governance across Walgreens's corporate and employee communications and its nearly 8,000 retail locations.

Previously, he served as SVP, interactive marketing innovation at Pittsburgh-based MARC USA, and as manager of interactive marketing for ConAgra Foods. He also worked at agencies Draft Worldwide, Leo Burnett and Fallon.