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Skechers Settles Toning Shoe Claims to Tune of $40 Million
- Adage, Thursday, May 17, 2012 3:06 PM
Skechers has settled with the Federal Trade Commission, agreeing to pay a whopping $40 million over charges that it created deceptive ads for its Shape-ups shoes and toning products.
The brand claimed that Shape-ups could tone muscles and help wearers lose weight. Ads also encouraged consumers to "Get in shape without setting foot in a gym."
