AOL's "On Network" Strategy

by , May 17, 2012, 2:12 PM
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AOL recently launched its “On Network” initiative, which put its entire video cache under one umbrella -- “curated” into 14 channels -- so marketers could more easily reach nearly 60 million viewers across multiple sites and connected TV devices.

What was the strategy behind the move? “Taking what people really liked about TV, and applying it to a much more complicated [area], which is online media,” explained Ran Harnevo, On Network’s SVP of Video, during an afternoon keynote at OMMA Video.

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