FTC Busts Skechers Over Kim, Montana Ads

NYSportsJournalism.com , Friday, May 18, 2012 12:48 PM
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In marketing for Shape-ups, Skechers said the shoes would help people lose weight and strengthen and tone muscles, backed by clinical studies, Super Bowl spots and marketing campaigns with Kim Kardashian, Joe Montana and Brooke Burke. The federal government said the company misrepresented those attributes and wants Skechers to pay up.

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