Ford Leads In Product Rollouts
Detroit News , Friday, May 18, 2012 12:48 PM
Ford Motor Co. will offer more new car models over the next three years than any other automaker, according to a Bank of America/Merrill Lynch report. Ford will change 26% of its lineup for the model years 2013 through 2016 compared with an industry average of 23%, the bank's annual "Car Wars" report said. General Motors Co. will replace 25% of its vehicles, followed by Toyota Motor Corp. at 24% and Nissan Motor Co. at 23%. Chrysler Group LLC will change only 20% of its vehicle lineup. Most of those new models will be crossover utility vehicles, luxury sedans and light trucks. These numbers make a big difference because new models bring consumers into showrooms.
Recent Around the Net In Brand Marketing Articles
-
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ... -
Sure, C-Store Stops This Summer May 21, 8:05 a.m.
For summer travelers, convenience store stops will be part of the trip. According to this month's ... -
Driverless Cars; Yeah, We'll Get One Of Those May 21, 8:05 a.m.
Google's driverless car project may turn out to be a gold mine if sentiment research has ... -
Domino's Brazil: DVD Boxes That Smell Like Pizza May 20, 8:05 a.m.
Domino’s Brazil is launching a “smellvertising” campaign. A YouTube video explains how a special thermal ink on ... -
YouTube Lets You Shop Products On Videos May 20, 8:05 a.m.
Google is releasing a new "channel gadget" that will aim to shorten the path to purchase and translate ... -
Cracker Jack Ties With Ashley Tisdale May 20, 8:05 a.m.
New Cracker Jack’D in town isn't your grandfather’s caramel-covered popcorn snacking food. The rebranded and remodeled ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ...
Be the first to comment on "Ford Leads In Product Rollouts "
Leave a Comment