MediaCom UK Says 18% Of Their Digital Ads Now Viewed On Mobile Screens
At the IAB Mobile Engage conference in the UK this week, MediaCom Managing Partner for Mobile and Innovation Stefan Bardega said that 18% of the digital ads from the company now are being viewed by consumers on mobile devices. The increase has been staggering, up from only 4% of ads a year ago. Bardega goes on to outline six pieces of basic advice for companies. In addition to telling brands to get their mobile-optimized sites up and running, he warns that traditional demographics may not apply on mobile platforms. “There’s diversity among demographic groups in the way they interact with mobile,” he said.