Around the Net
Query Match Paid-Search Tips For Better Performance
- Rimm-Kaufman Group, Friday, May 18, 2012 10:42 AM
Mark Ballard tells us Google will likely officially launch an update to AdWords’ matching behavior for exact and phrase match keywords early next week. These changes have sophisticated search marketers a little on edge, so Ballard offers tips on segmenting and bidding seperately on broad and exact match traffic, as well as testing the campaigns.
