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GM: No Super Bowl Ads in 2013
- Reuters, Monday, May 21, 2012 3:19 PM
General Motors won't be advertising during the 2013 Super Bowl because it "can't justify" paying the increase in price: a possible $4 million for CBS, up from NBC's $3.5 million, for a 30-second spot, GM global marketing chief Joel Ewanick said in a statement.
This announcement comes just days after GM dropped its paid ads on Facebook.
GM also had no ads in the 2009 games, just prior to its filing for bankruptcy protection.
