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Trinity Mirror Unveils Call-to-Action Online Ads

The publisher has added Respond's contextual call to action ads to its national portfolio of digital sites, following a successful trial on the Manchester Evening News. Respond's ads display a contextual call to action button in the white space above and below content, so visitors have a better way to discover and engage with relevant advertisers. For example, someone reading an article about a weekend in New York might see a button that says "Book flights from London", above and below the content around where the Facebook Like button is displayed. Trinity Mirror's portfolio includes the Daily Record, Birmingham Mail, Liverpool Echo, and Wales Online.

Read the whole story at Media Week »

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