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TBWA\Chiat\Day LA elevated Renato Fernandez to worldwide creative director, responsible for the Gatorade brand. Fernandez was previously creative director for Gatorade in the U.S. He will continue to report to Brent Anderson, executive creative director. Fernandez joined the agency in 2011, relocating from Brazil. As associate creative director, he worked ...
Tracx Inc., a provider of unified social media management technology for enterprises, hired Amy Inlow, as chief marketing officer. Inlow will lead global branding, marketing, and communications, develop scalable go-to-market strategies, and oversee client acquisition and retention marketing
RealityMine named Jim Spaeth as chief product officer and Alice K. Sylvester as chief growth officer. Spaeth and Sylvester were co-partners of Sequent Partners, a brand and media consultancy with expertise in media and cross-media applications, survey research methods, data analytic techniques and statistical models.