• Forbes, Tuesday, May 22, 2012 9:44 AM

Toyota launched Scion as a brand for people who had no interest in a Toyota car, in other words Millennials. Now the brand is maturing, and therefore expanding its vehicle lineup. The brand that launched with the boxy xB and the then-tiny xA is moving its advertising more toward traditional themes, and probably ditching the pace-setting box design of its original little xB. Scion, which peaked at 173,000 units in 2006, has seen declines. Overall Toyota division sales (including Scion) were up by nearly 13% for January through April of this year compared with a year earlier, and sales at the Lexus division were up about 3%. But sales of each of the original three cars were down for the year to date by 1% to 11%.

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