Study Finds Spending On Email Marketing To Increase
Mar 18, 2004, 12:00 AM
According to JupiterResearch's latest report, spending on e-mail marketing in the U.S. will rise from $2.1 billion in 2003 to $6.1 billion in 2008. The report finds three main factors driving the market: the dramatic cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam. The report finds customer retention e-mail campaigns accounting for the greatest share of non-spam e-mail marketing spending, and will continue to do so over the near-term. The report found that over the course of 2003, the average U.S. online consumer received 3,920 unwanted commercial e-mail messages. This number will grow to reach 6,395 by the end of 2008.