• USA Today, Wednesday, May 23, 2012 9:56 AM

Pizza Patrón, a Dallas-based 104-unit, carry-out pizza chain plans a promotion to give away thousands of large pepperoni pizzas on the evening of June 5 to folks who order in Spanish. They wanted buzz and they've gotten it. One example: "Maybe they thought it was a cute thing to do, but I think it's discrimination," says Marcela Gomez, president of Hispanic Marketing Group, a Latino marketing firm in Nashville. "As an advertising agency, I would never recommend this to my client." Another: "It seems to punish people who can't speak Spanish, and I resent that," says Peter Thomas, chairman of the Conservative Caucus, which advocates English as the nation's spoken language. "In public areas, people should be speaking English, and that includes pizza parlors."

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