Around the Net
Ford Gets Its Oval Back
- Detroit Free Press, Friday, May 25, 2012 10:02 AM
Ford owns the Blue Oval again, part of a deal that came with the Dearborn, Mich., automaker getting its credit rating back in the red, or blue. “It would not be the same company without that logo. Anytime you see that logo, it cues up everything you think about Ford. When you see an advertisement, it makes it that much more valuable,” said Mike Levens, an assistant professor of marketing at Walsh College, who called it one of the automakers “intangible assets.”
