• Marketing Week , Friday, May 25, 2012 10:02 AM

The Queen’s Diamond Jubilee is bringing out some bizarre brand associations. Jubilee-themed spaghetti and beer, are just some: Unilever's Marmite rebranding to Ma'mite in honor of the Queen; a truly bizarre T-Mobile UK spot about all the things the British love, set on the balcony of the Royal Palace; British bread brand Kingsmill becoming Queensmill in a royal rebrand; and Mexican brand Old el Paso doing a real stretch, in a campaign that says burritos are just how the British subjects celebrate the Jubilee.   

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