Time Warner, News Corp. Urge Faster Adoption of TV Everywhere
Earlier this week, Time Warner CEO Jeff Bewkes and News Corp. COO Chase Carey urged their media company peers to roll out TV Everywhere services as urgently as they can.
TV Everywhere refers to any service that grants pay-TV subscribers access to TV content on Internet-connected devices. Broadcast and cable networks and pay-TV operators are the purveyors of TV Everywhere services.
“We’ve just got to do it faster,” Bewkes said. He and Carey were speaking on a panel at The Cable Show in Boston on Wednesday. Carey agreed that “it should go faster,” adding: “we get too hung up on protecting the rules of the past.”
According to Deadline, which initially reported the media executives’ comments, Carey was making a “subtle swipe” at pay-TV operators, who would lose control of their lucrative TV packages if subscribers could directly access shows from programmers like Time Warner or News Corp. using Web-connected devices.
Bewkes also took a swipe at pay-TV operators, suggesting that Silicon Valley companies are better equipped to give consumers the interfaces they want. “We can’t develop the best, world-class interfaces at the scale that a distribution company has. Silicon Valley, the Internet industry, is a global industry and that’s what they do. We should harness that….Don’t try to hold that back. Consumers won’t allow it.”
Representing pay-TV operators was Pat Esser, president of Cox Communications, who noted that “along the way you’ve got to negotiate agreements…and we’ve got to figure out how the economics work. We all have a relationship with the customer. What we have to understand is that this business is becoming more complex.”
Recent Video Daily Articles
-
TBS, TNT Will Start Live Video Streaming May 15, 10:37 a.m.
TBS and TNT will start offering live streaming of its cable channels, and offer mobile phone ... -
72% of Video Buyers Upped Spending Last Year, Adap.tv Semi-Annual Report Says April 11, 9:26 a.m.
Adap.tv this morning is releasing its semi-annual state of the industry report in New York, which ... -
Tremor's Kilgore Is New IAB Chairman Feb. 25, 9:45 a.m.
Randy Kilgore, chief revenue officer for Tremor Video on Sunday was tapped as the Interactive Advertising ... -
Innovid Touts Positive Effects of Interactive Pre-Roll Feb. 5, 2 p.m.
Advertisers that use interactive elements in their pre-roll benefit from higher engagement and completion rates, compared ... -
WaPo's New Executive Editor Says Paper Will Launch Political Video Channel Jan. 3, 4:10 p.m.
The Washington Post has announced plans to launch a video channel focused on politics this summer. ... -
Apple's iPhone 5 Has A Mountain To Climb To Surpass Samsung's Online Video Buzz Sept. 14, 1:40 p.m.
It may still be early days, but Apple has a long way to go if buzz ... -
DNC Beats RNC In Online Video Views Sept. 12, 3:17 p.m.
In the wake of the big party political conventions, the Democrats have trounced the Republicans on ... -
Martha Stewart Living Omnimedia Turns To Digital Video Sept. 11, 3:38 p.m.
Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is ... -
Report Underscores Netflix's Brand Loyalty Problem Sept. 7, 2:01 p.m.
Despite enjoying impressive usage among its user base, streaming media provider Netflix has a serious brand ... -
Report: YouTube To Bring Movie Rentals To Connected TVs Sept. 5, 4:54 p.m.
YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that ...
Be the first to comment on "Time Warner, News Corp. Urge Faster Adoption of TV Everywhere"
Leave a Comment