Muse's Forceful Diversity Ad Will Air During 'Pitch'
Advertising Age, Friday, May 25, 2012 3:53 PM
In what's a spot-on, perfectly targeted media buy, "one of the most succinct skewerings of the ad industry's lack of diversity" (according to writer Ken Wheaton) will run during this Sunday's episode of "The Pitch," the show in which two ad agencies compete to land a campaign.
Wheaton further categorizes the ad, created by multicultural marketing shop Muse Communications: "Stripped of [the] ass-covering, double-speak and overly PR-ed language typically used when the industry talks diversity, it gets right to the point."
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