GSTV Gives Away Free Gas to Promote Mobile Platform
Gas Station TV, which operates a national network of displays in gas stations pumps, is giving away $50 free gas cards as part of a integrated campaign of place-based video and mobile to promote its mobile service, **GSTV. The network is encouraging gas customers to participate in video short promotional spots on the network. Viewers just have to enter the code (**4788 on mobile keypads) to enter to win a free gas card; one grand prize winner will also get a free year’s worth of gas, valued at $3,000.
The promotion will drive awareness of the GSTV mobile channel, which GSTV launched in collaboration with StarStar, and presumably also demonstrate GSTV’s ability to reach consumers via mobile to advertisers, who can incorporate similar tactics into their own ad campaigns. It will also highlight a variety of GSTV mobile app downloads, coupons, videos and other features available via the **GSTV/ StarStar custom promotional platform.
The mobile platform is the latest in a series of upgrades and new features from GSTV. Last year GSTV began deploying its new inOvationTVSM media platform to thousands of gas stations nationwide. Content on the expanded network includes sports news from ESPN, weather updates from AccuWeather, and GSTV's own proprietary social media-based show, “Your Neighborhood.” Last year GSTV also struck a deal with Bloomberg Television, giving it access to Bloomberg’s business and personal finance news.
Overall GSTV claims to reach a monthly audience of 31 million via its gas pump displays and related gas station media, reaching venues in over 100 DMAs nationwide. The InOvation rollout should eventually up the monthly audience figure to 70 million, according to GSTV.
Recent Digital Outsider Articles
-
DOOH Shines In Emergencies May 24, 1:50 p.m.
While digital billboards still face plenty of opposition in some locales, their advocates have one argument ...
-
NCM Upfront, Screenvision Unveils Emerging Filmmaker Series May 17, 2:32 p.m.
There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible ...
-
After Slow Second Half In 2012, Global DOOH Picking Up In 2013 May 12, 4:20 p.m.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, ...
-
Cinema Advertising Gets Interactive, Mobile April 26, 7:22 p.m.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, ...
-
China Will Drive Global DOOH Growth April 19, 4:52 p.m.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in ...
-
Quividi Powers Amscreen in Europe April 12, 5:17 p.m.
Facial recognition technology, which made a big splash a couple years ago but has been slow ...
-
Clear Channel Unveils Huge Screens At Denver Airport April 5, 4:28 p.m.
Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced ...
-
SoloHealth Kiosks Coming To Safeway March 29, 5:58 p.m.
SoloHealth is bringing its SoloHealth Stations -- interactive kiosks that provide users with free health screenings, ...
-
MTA Rolling Out Digital Touch Screens In Public Phone Kiosks March 22, 5:44 p.m.
The Metropolitan Transportation Authority, which operates one of the largest public transportation systems in the world, ...
-
Phizzle Integrates Social Media Into DOOH Advertising March 15, 6 p.m.
Digital out-of-home and social media go together naturally, especially in settings like sports events, where large ...
Be the first to comment on "GSTV Gives Away Free Gas to Promote Mobile Platform "
Leave a Comment