Investment In Social, Search Continues Apace
BizReport, Monday, May 28, 2012 8:34 AM
A survey of 300 UK in-house marketers and 300 agency staff shows that 62% plan to increase social media spending over the next 12 months; 57% will increase spending on SEO; 49% will increase spending on paid search; 38% spend in excess of $150,000 on paid search advertising each year; 12% spend in excess of $150,000 in SEO each year; and just 4% spend in excess of $150,000 each year on social media marketing.
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