A spate of positive economic indicators released Tuesday appear to support improving ad industry outlooks. A survey of the nation's mid-size company CFOs from American Express finds most are more
optimistic about prospects for a near-term economic recovery than they were a year ago. However, the study of 459 financial executives, which was conducted by CFO Research Services, found many
still place a high priority on cutting and containing indirect costs for goods and services other than raw materials, including advertising. Meanwhile, consumer confidence bounced back in August,.
According to the latest installment of the Consumer Confidence Index rose 4.3 points over July, The Conference Board said Tuesday.
