5 Tips For AdWords Auction Insights
Know the competition, enhance branded campaigns, and avoid overpaying Google and under-bidding others. These are a few of the five tips Sam Owen explains to help marketers get started using the Auction Insights tool. He takes us through each tip, and provides a few screen shots to explain the process. For example, Owen suggests that rather than bidding up the entire ad group, marketers should focus on the keywords that stand to gain most, and shows how to identify them.