'Women's Health' Launches Advertiser Contest On Pinterest

On Friday Rodale's Women's Health magazine is launching a "Sparkling Summer" contest in which readers compete by creating Pinterest boards with images from Forevermark Diamonds.

This may be the first-ever campaign in which a magazine works with an advertiser on Pinterest, where "followers and fans often react negatively to the kind of blatant sponsored messages that appear in other media, such as print and radio,"  writes Laura Indvik. "To integrate advertising into social media managed by magazines thus requires a degree of creativity."

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