London's Biggest Buildings Promote Brands

The Telegraph , Thursday, May 31, 2012 11:06 AM
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London's most dominant buildings are prime ad real estate, but big ads on buildings are taboo. Plans for huge billboards on King’s Reach Tower by the South Bank were rejected. The plans were to wrap the tower with four massive signs. Building owners instead use illuminations to mark out their businesses without ever printing their name.

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