Macy's Has A New Focus

Forbes, Thursday, May 31, 2012 11:06 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Tags

Macy's launched a transformation about three years ago, when management introduced the “My Macy’s” localization program where the company tailors merchandise assortment in every store location. The company is focusing on Millennials with new merchandise assortments. Macy’s departments are refocusing their assortment to offer fast-fashions, making shopping more exciting for these customers. The company identified the 18 to 30 year old customer as looking for better merchandise while the 13 to 22 year olds are looking for new products. This is a concerted effort by Macy’s to fight competition like H & M, Uniqlo or Forever 21.

Read the whole story at Forbes »

Be the first to comment on "Macy's Has A New Focus "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives